An Evening with Brenda Laurel February 6, 2008

CHIFOO presents:

Design Research: Process and Provocations
with Brenda Laurel, California College of the Arts

Those of us who use ethnographic research as part of our design practice are often plagued by criticism from our colleagues in the social sciences as well as those in the design field itself. Anthropologists lift an eyebrow at our seemingly cavalier use of their qualitative methods. Hard-boiled business types snort at our lack of quantitative data. Design students ask, "if we do research with people, does that mean they get to tell us what to do?" And the Great Designers of our time claim that the whole notion of human-centered research is utterly beside the point. This talk looks at a design process that utilizes ethnographic methods as tools for informing and inspiring innovation, and answers all those mean people besides.

For more details, including detailed location information, visit www.chifoo.org

Official Website: http://chifoo.org/pages/2008.html