Brain Leage IP Services Organising Seminar On INTELLECTUAL PROPERTY AND BUSINESS ADVANTAGE November 13, 2008

SEMINAR ON
INTELLECTUAL PROPERTY AND BUSINESS ADVANTAGE

Date: 14th Nov, 2008. Time: 9.30 a.m. - 5.30 p.m.
Venue: Hotel Le Royal Meridien, Chennai.

Mode of Delivery: Oral presentation, Videos, Role plays, exercises and music
Session

Description

Faculty

Session 1
Using IP for Business Advantage
Outline: Value of IP in business - Species of IP - Extent of protection - Relevance of IP with Specific Examples - IP and strategy - Exercise
Mr. Anil Suraj -IIM Bangalore

Session 2
Protecting assets under the IP regime
Outline: IP protection process and requirements - Patentability requirements - subject matter - utility - novelty - non-obviousness - specification - issues and analysis - trademark requirements - issues and analysis - industrial designs - requirements - analysis - Integration and strategy.
Mr. Nishant Kewalramani

Session 3
Analyzing IP Risks
Outline: Liability for IP infringement - Analyzing risks - Trademark risk - Infringement and Dilution - Patent risk - Infringement - FTO analysis - Risk from other types of IP - Models and Analysis - Defenses.
Dr. Kalyan C. Kankanala

Session 4
Mining third party's IP
Outline: Mining Patents - Searching - Strategy - Analysis framework - Trademark search - classes and search mode - Using IP data - Value and techniques.
Mr. Kartik Puttaiah
Mr.Vijay Kumar

Takeaways from the seminar

The objective of the seminar is to provide an understanding of the business value of IP and related risks to companies. The seminar will start with a session by Professor Anil Suraj from IIM, Bangalore, who will give an insight into the use of IP for business advantage. In this session, the participants will learn about various ways in which IP can add value to businesses and the modes by which such value can be obtained.

The second session of the seminar on IP Protection will be delivered by Mr. Nishant Kewalramani, IP Portfolio Manager and alumni of Pierce Law, USA,. This session will deal with various steps to be taken for protecting IP in an organization. From this session, the participants will gain an understanding of various types of IP, requirements for their protection and the measures to be taken by a company in order to protect IP.

The next session by Dr. Kalyan Kankanala, Chief Knowledge Officer, will deal with steps to be taken by companies for avoiding IP Risks. The session will cover risks to companies from various types of IP such as patents, trademarks, trade secrets, designs and so on. In this session, the participants will learn about risks to the company from IP of third parties and steps to be taken to avoid such risks.

The last session on IP Mining will be delivered by Mr.Kartik, Senior Patent Analyst and Mr.Vijay, Senior Trademark Analyst. The session will cover various techniques and strategies for mining IP filed and owned by third parties. From this session, the participants will get an insight into databases and methods used for searching for patents, trademarks and related strategies.

Available slots
50

Seminar Fee
Rs.2,000 per participant

Venue
Hotel Le Royal Meridien, Chennai.
No.1, G.S.T Road, St. Thomas Mount, Chennai - 600 016.

Mode of Payment
Cheque or Demand Draft drawn in favour of
“M/s. Brain League IP Services Pvt. Ltd.”

Contact Details
Brain League IP Services Pvt. Ltd.,
No.18, 2nd Floor, 5'A' Cross, 24th Main,
J.P.Nagar II Phase,
Bangalore - 560 078
Tel: 91-80-41489502/04
Fax: 91-80-41489501

Official Website: http://intellectureindia.com/programmes.html