Chevrolet and the State Fair of Texas - How a fully Integrated Marketing Strategy Generated Buzz October 21, 2009

CHEVROLET AND THE TEXAS STATE FAIR
THE D/FW AMERICAN MARKETING ASSOCIATION AND CHEVROLET
Dallas/Fort Worth: What is all the buzz about at Chevrolet’s exhibition at the Texas State Fair? What compelled 27,000 people to test drive Chevy vehicles at the 2008 Texas State Fair? In 2009, Chevrolet has even higher expectations due to a more robust and integrated marketing approach, one that incorporates digital, social and traditional media campaigns--- all designed to entice Fair visitors to the Chevy Ride and Drive area, Chevy Main Stage, and the car show.

The Dallas/Fort Worth American Marketing Association is proud to present Mark Harland, Chevrolet Regional Marketing Manager.. Mark will share Chevrolet’s marketing strategy to increase brand awareness, engagement, and conversion through a multi-level and multi-tiered marketing campaign for the Texas State Fair.

Utilizing specific brand messaging through; TV, Radio, PR, web banners, SEO, social media, micro-sites, e-mail marketing, product seminars, direct marketing with dealers, Ride and Drive experiential marketing, racing simulations, and games, Chevrolet has not left a single touch point unturned. Examples of the campaign at www.chevytxstatefair.com, Chevy’s Facebook site http://bit.ly/YxHTN, and the WFAA video with Mark Harland http://bit.ly/26z5kS.

Key Takeaways:
• How digital/social media can greatly enhance any "traditional" promotional event with enough planning and by getting the "right" people sitting together.
• How to create and implement an integrated and tiered marketing approach to achieve a positive return on investment.
• AND a Lucky winner will walk away with two (2) one-day passes for the November Nascar race at the Texas Motor Speedway.

This event will offer valuable insight in developing a fully integrated marketing campaign for B2B and B2C marketers, PR and Communications professionals at all levels.

Brookhaven Country Club
3333 Golfing Green Drive
Dallas TX 75234 US
Wednesday, October 21, 2009
11:30 am - 1:00 pm

Seating is limited - Visit http://www.dfwama.com/en/cev/262 for additional information and registration.

Official Website: http://dfwama.com