Damage Control: Responding to Public Relations Crises November 28, 2007

Hosted by the Boston chapter of the American Marketing Association

Whether you get your information from the nightly news or your favorite blog, it's impossible to avoid hearing about the latest crisis in corporate America. Mattel and other toy makers recalling Chinese-made toys tainted with lead paint. Whole Foods' CEO blogging under the disguise of an analyst, allegedly to drive down the stock price of its acquisition target, Wild Harvest.

How you prepare for crises and how you respond can protect your company’s reputation – or damage it irreparably. At this month’s event, we’ll look at some classic cases of damage control and discuss thought-provoking questions like:
• When a company discovers a major problem internally, who should decide how and when to respond: the communications team or the legal department?
• Who is the real primary audience when addressing a disaster: the media, investors or the public?
• Who should respond to the crisis: the CEO or a designated spokesperson?
• Does your company prepare you and other employees how to respond to a crisis, even if it isn’t your job to address the media?
We need your opinion on November 28th at the next Boston Marketing Club event.

The Boston Marketing Club is a fresh approach to networking. Meet some new people, discuss hot topics and participate in real-time opinion polling led by the CONNECTORS. Check out a previous event.

Free billiards and appetizers/cash bar.
Price: $10 for members; $30 for non-members

Attention New Members: Your 1st time is FREE! Come and get to know us. Call 781-647-7555 to register.


Contact Information
American Marketing Association - Boston
411 Waverly Oaks Road
Suite 331 B
Waltham, MA 02452
Email: theoffice@amaboston.org
Web: www.amaboston.org
Tel: 781-647-7555

Official Website: http://amaboston.org