Developing a Brand Playbook - Key concepts that will improve your marketing immediately and forever January 26, 2011

Here's your chance to learn key marketing concepts that will have a profound impact on the effectiveness of your promotions and the return on investment of your marketing budget. Sharpen your thinking and begin applying what you have learned the very same day. Use what you learn to prepare your ads, update your website, train sales staff, create direct mail pieces and to improve any other marketing promotions you are planning for the upcoming years. You will be amazed at the results.

You will also sharpen the focus on your market, understand the hot buttons that cause consumers to purchase, and learn to deliver your message through promotional channels that are wide enough to facilitate long, persuasive, sales-rich messages.

At this information-packed half day training you will:

* Learn how to build a profile of your customers and zero in on your most lucrative sub-markets.
* Reinforce key concepts that will enhance your promotional thinking.
* See how critical smart marketing is to helping businesses survive in a down economy.
* Learn to string promotions together to create cost-effective integrated marketing that makes companies look professional and customers feel comfortable buying.
* Understand how to select the promotional channels that will deliver significantly higher sales.

Official Website: http://brandplaybook.eventbrite.com/