Essentials of Marketing November 4, 2010

This workshop will provide you with the core marketing concepts you need to identify, grow and retain your customers. Essentials of Marketing provides an intense look at the latest marketing tools, methods and strategies to build and manage strong brands. You will gain an understanding of how to apply these concepts, including segmenting, targeting customers, developing a unique brand, and making effective marketing and advertising decisions to excel in today’s rapidly changing business environment.

Official Website: http://web.bus.ucf.edu/site/essentialsofmarketing/