Everything You Need to Know About Social Networks and How to Use Them To Connect to Customers November 20, 2008

Social networks were born out of the idea to allow users to not only talk to each other but also to relate to each other. These relationships can then be use to meet friends of friends, and an entire network based on levels of separation. You may think that this is just a modern day “chat room” with no implications for your business, but that couldn’t be further from the truth. In today’s world of the volumizing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.

Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social networks. During this presentation he’ll delve into the types, categories, and characteristics of social networks, giving a wealth of examples. Who’s using this next generation online get-together. Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.

Official Website: https://m360.smei.org/ViewEvent.aspx?id=4518&instance=0