Expo Marketing 101 - Tips to Reel ‘Em in to your Exhibit February 23, 2011

Face-to-face consumer and trade shows are a cost-effective way to market your business to a lot of people in a short amount of time. Why are some exhibit booths always packed with people while others seem to gather dust?

Professional show producers invest a great deal of time and dollars to bring in quality attendees. We’ll share proven ways to turn those attendees into hot sales leads, from pre-show preparation to the essential steps to follow after the event.

Learn how to:

* Draw a maximum number of people to your booth, and keep them interested and engaged once they are there.
* Design a booth that starts selling as soon as people see it.
* Establish and follow through on lead-generating goals so that you’re not just handing out literature and candy, and hoping someone will buy something.
* Evaluate the effectiveness of your booth based on your pre-show goals.

Official Website: http://expomarketing101.eventbrite.com/