How to Cold Call and Build New Customers in a Down Economy April 12, 2012

Cold calling has never been tougher. As soon as the prospect figures out you're a sales person the immediate responses are "no budget," "we're in a purchasing freeze," or "call me in six months if things are any better."
But you and I know that there is always money available to buy something that provides real value to the prospect. The trick is to get your value proposition in front of the prospect in such a compelling way that you turn off the automatic "no" response.

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Who Should Attend
Sales people, account executives, appointment setters, inside sales representatives and sales managers - everyone who wants to develop new business through successful cold calling.
Outline

Search systematically for new opportunities
Employ 7 ways to charge yourself up to make cold calls
Use 10 proven strategies to get past the gatekeeper
Leave voice mail messages that create callbacks
Understand what buyers want and how to get them excited
Ensure that prospects will want to take your call
Revive dead accounts
Understand your value proposition
Ask power questions that engage your prospect
Anticipate objections and turn them around
Set more appointments with qualified buyers
Come across as poised and confident
Use new business development to double your sales
Develop creative ways to position your product or service

All Day Event
09:00 AM - 05:00 PM

TBD
Waltham, Massachusetts 02451-1601
United States
800-649-2771

Official Website: http://boston.dalecarnegie.com/events/how_to_cold_call_and_build_new_customers_in_a_down_economy/#who-should-attend