How to Make Your Business Impossible to Ignore October 30, 2008

ICF Virtual Education - Program Number: 2
Venue: Teleconference
CCEU: 1.0 Business Development

Time: 2 p.m. (New York), 7 p.m. (Paris), 18:00 GMT; Friday, October 31: 2 a.m. (Hong Kong)

Session Title: How to Make Your Business Impossible to Ignore
Presenter: Mark Levy

Consultants and entrepreneurial companies have hired Mark Levy to help them increase their fees by up to 2,000%. He does so by helping his clients improve their overall brand positioning. During this session, Mark will provide you with actual case studies which his most compelling success stories. You will learn how to position your business in the most effective manner; and, more importantly, how to communicate your brand position in an "elevator speech," Web site, e-books, presentations, etc...

This session will benefit anyone who would like to learn how to create a "seven-second pitch," how to substantiate their sales claims, or simply how to spread the word about their professional offerings.

Bio: Mark has helped sell over $1 billion worth of products and is the CMO of an organization that, for two years running, has been named to Inc. Magazine's list of the world's fastest-growing private companies. He has taught persuasive business writing and entrepreneurial strategy courses at Rutgers University and has written several related articles for The New York Times. Mark has authored or co-created four books; three of which have become bestsellers.

Official Website: http://www.coachfederation.org/ICF/For+Current+Members/Virtual+Education/Our+Meetings/