Marketing Research 101 November 15, 2011

Understanding customer needs is critical for every company. Whether you are a small start-up or a larger company, you will need to use market research and the Voice Of the Customer (VOC) on everything from measuring the customer experience to assess loyalty to prioritizing what new product features/benefits are most important.
This session will use case studies to help you understand do-it-yourself approaches to ensure you get the best possible VOC insights.

Topics will include:
*Choosing the right customers
*Preparing questions
*Data collection methods
*Creating a traction plan to implement an insightful solution

ARE YOU UP TO THE CHALLENGE?
Every year, customers will raise the bar and expect more value.
Organizations must raise the bar by bringing more value to customers. DO YOU KNOW WHAT VALUE?
Come to this session and walk away with:
*Knowing how to differentiate your organization in a highly competitive environment
*Knowing how to create a learning organization from the customer’s perspective
KEY TAKEWAYS:
* Techniques for doing market research yourself
*How to put a formal customer experience strategy in place
*How to make research cost effective
*How to use research to improve the customer experience
*The importance of customizing your approach
*Why research fails
* How to create a competitive advantage using research
*Everything you ever wanted to know about measuring the VOC but were afraid to ask