Multi-Faceted Strategies for Multi-Cultural Marketing May 12, 2009

One size doesn't fit all when it comes to reaching growing ethnic markets. Mass marketing to all segments may not touch key ethnic demographics, and your message and product may need to be positioned differently or reinvented to be compelling and heard by your target demographic.

Join us to learn how to more powerfully market to two of the fastest growing U.S. consumer segments, the Hispanic and African-American markets. We'll hear from and interact with senior marketing professionals from Proctor & Gamble, Boy Scouts of America, Johnson Publishing, Tampico Beverages and Adelante Marketing Consulting; learning how they've tackled ethnic marketing challenges, success stories and lessons learned, and what you can do to develop profitable multi-cultural marketing in your business.

This three-hour event will be followed by a networking happy hour.

Register Today!

Call (312) 280-0449 or register online.

Official Website: http://www.chicagoama.org/multicultural.php