National Breakfast Day March 8, 2011

As part of the Share Your Breakfast program, NYC commuters and residents are invited to join Tony the Tiger™ and Snap! Crackle! and Pop!® to both enjoy and share breakfast on the first ever National Breakfast Day (March 8), to help Kellogg’s reach their goal of helping share one million breakfasts with kids who need them most.

Attendees will receive a complimentary breakfast of Kellogg’s® cereal and breakfast bars, along with fruit and beverages.

In partnership with Action for Healthy Kids, the Kellogg’s Share Your Breakfast program invites you to take a photo of your breakfast and share it at www.shareyourbreakfast.com or text your photo or a description of your breakfast with the word “Share” to 21534. Each time a photo or description of a breakfast is shared, Kellogg® with donate the monetary equivalent of school breakfast to Action for Healthy Kids. The program runs from now until July 31.

National Breakfast Day is a day dedicated to raising awareness about the Share Your Breakfast program.