NEOUPA: Engaging Your Best & Closest Customers: Understanding Local Search Marketing Success May 24, 2011

Are you looking to reach the pinnacle of online local search marketing success? Your best local customers are really just a stone's throw away, and success is obtainable by any organization willing to do the work. In addition to being found online by people in your geographic vicinity, building long lasting relationships with local customers is crucial to success. Recent industry surveys indicate the major search engines are going hyperlocal and using the social wisdom of crowds to help rank websites. Kurt Krejny and Joe Fox of Fathom Online Marketing will explain what is involved with improving your local search visibility to cater to the people that are looking for you right in your own backyard!
About the Speakers:
Kurt Krejny is the Director of SEM Best Practices at Fathom Online Marketing. Kurt has over 9 years of experience in online marketing with a concentration in search engine optimization. Kurt's background is visual communications for electronic media has allowed him to assist organizations in solving complex online marketing problems. Using a diverse skill set including traditional marketing, graphic design, usability, website development, and video, Kurt has been focused on getting things done to show results. With an eye for the future, Kurt is continuously testing and implementing new strategies to help Fathom's clients maintain a high visibility in all areas of the Internet, while generating a favorable ROI for their campaigns. marketing campains.
Joe Fox is the Local Product Manager and Senior Account Executive at Fathom Online Marketing. Joe has over 5 years of experience in applying online technologies to marketing practices to produce the best possible outcomes. With a background that includes experience in branding, video production and marketing, Joe continually seeks to understand the minds of the client's customers in order to foster loyalty and build awareness amongst consumers. Joe is also on the forefront of using new technologies and software that help B2B and B2C businesses attract local customers for Fathom's clients. While keeping true to traditional foundations of marketing, Joe is always helping clients solve complex marketing issues to remove all barriers to reach their customers around them
Meeting Time: 6:30-8:30pm
• 6:30-6:50pm - Networking & Socializing
• 6:50-7:00pm - NEOUPA Announcement & Speaker Intros
• 7:00-8:30pm - Presentation with Q & A