Online Advertising: An Indispensable Examination of Hot Button Issues – Webshop B February 28, 2013

A comprehensive online advertising tool kit tackling the most pressing legal issues including: preventing click fraud, jurisdictional issues, SEO advertising, affiliate agreements, collecting customer data and dealing with illegal content on a host site.

Key Takeaway: The ability to manage and minimize the legal and business risk associated with your organization’s online advertising activities – whether on social media or via mobile.

• Who “owns” the customer data received by the site you are advertising on?

• Affiliate agreements: What happens if a customer who originally came via a link from the affiliate later returns to the site owner’s site directly and purchases?

• SEO Advertising on Facebook, Google, Yahoo

• Crucial issues related to jurisdiction
o Will targeting users in different jurisdictions subject you to those laws and courts?
o What you need to know about the exclusive jurisdiction clauses in standard advertising agreements

• Can you/should you use your competitor’s trademark as keyword searches?

• What do you do/can you do about illegal content on a host site?

• Preventing click fraud

• A practical guide to mobile ad agreements

• The effects of the new Copyright Act

• Latest caselaw/trends in online advertising

Speakers: Gil Zvulony (Twitter: @GilZvulony) and Kelly Moffatt, Osler Hoskin & Harcourt LLP

For more information, call 1-877-927-7936 or visit www.canadianinstitute.com/cpd

Official Website: http://socialmedia.ciwebshops.com/webshopB.php