Sh#@!? Our Customers Say(and Why its Important to Track It) September 14, 2012

Do you sell products or services to customers? If so, the likelihood of your customers talking about their experience with your company within their online social circles is increasing daily. Tracking the social chatter about your company, brands and products is critical in managing your online reputation. Come to learn more about this growing opportunity to more intimately engage with your customers and cut off any potential reputation blemishes before they fester into a PR nightmare. We'll discuss three recent case studies and how we all can learn from those engaging in best practices and avoid the mistakes of others. About the Speaker: Chris Marocchi is President of KlearStrat Klear Strat was founded in 2011 by Chris Marocchi, a marketing veteran and former executive. Chris' diverse background includes a career that started with Madison Avenue advertising and design agencies and includes client-side experience in management and executive positions in Consumer Packaged Goods, Commercial Real Estate and Retail Franchise industries.
Having earned an MBA, Six Sigma and Pragmatic Marketing certifications, Chris is able to uniquely blend a practical, strategic approach with an award winning creative touch to help Klear Strat's clients define and achieve their vision of market growth and business success.

Official Website: http://www.meetup.com/PRoverCoffee-OC/events/75834942/