Tap the Power of Cause Marketing! June 20, 2007

A marketing skills workshop produced by the Nonprofit Marketing Group of the Boston Chapter of the American Marketing Association
(www.amaboston.org/nonprofit)

Cause marketing partnerships can positively differentiate your organization and provide an edge that delivers other tangible benefits
including:
- Increased visibility
- Enhanced organizational image
- Positive media coverage
- Increased customer / constituent loyalty
- Increased sales and program participation

Attendees will learn the basics of cause marketing and get a head start planning the first steps to initiating a successful cause marketing partnership. Local, national and international partnership examples will be discussed and time will be alloted for facilitated networking with other attendees.

Cost: $35 for non-members, $20 for members, $10 for students

To register, please visit the www.amaboston.org website. Event will be posted shortly.

Driving Directions:
http://www.fisher.edu/Web/Admissions/visit_us.html?visits_interviews.html
Boston Common Parking Garage:
http://www.bostoncitylinks.com/boston_commongarage.html
Subway:
Closest T stop is Arlington on the green line. Exit and walk down Arlington St. (with Boston Public Garden on your right) cross over Newbury, Commonwealth, Marlborough at Beacon St., take left, walk 1.5 blocks, Fisher College on your right.

SPEAKERS:
- Joe Waters, Cause Marketing Director at Boston Medical Center and cause marketing blogger (www.thesavvygiver.com) &
- Annie Lescroart, Account Supervisor at Cone LLC (www.coneinc.com)

SPONSOR: Recycled Paper Printing (www.recycledpaper.com) A mission-based printing and mailing services company whose goal is to provide an environmentally and economically sound alternative to more polluting traditional printing practices. RPP only prints on recycled and chlorine-free papers, oftentimes-using soy, and other vegetable-based inks. Contact Tim Eager, tim@recycledpaper.com.

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Contact Info:
Donnie Baker, Director, Nonprofit Marketing SIG
Email: dbaker@amaboston.org
Phone: 617.909.5124
American Marketing Association - Boston
77 Rumford Ave, Ste. 3B, Waltham, MA 02453
Email: theoffice@amaboston.org
Web: www.amaboston.org
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About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

Official Website: http://www.amaboston.org