“Three Essential Types of Marketing Research that Companies Must Undertake to Thrive and Survive.” October 6, 2009

DFW AMA Presents a Crash Course in Marketing Research
Dallas/Fort Worth: Do you really know how prospects and customers truly define and perceive your brand? Performing a quick skim on social networking sites and search engines for your brand isn’t quite enough.

Conducting marketing research is key to truly understand consumer motivation and behavior and essential to developing an informed strategic marketing strategy. Marketing research helps companies find new ways to engage with their customers and prospects. It also is essential to help identify new trends and vital industry information.

DFW AMA brings you a Marketing Research Special Interest Group (SIG) Event with guest speaker Dr. Jeff Warr, Jr. Dr. Warr will explain the three types of research companies should conduct, review advantages and disadvantages of each, and explain the critical methodological components that will help ensure success and produce actionable results.

Key event takeaways will include:
• An understanding of the most commonly used research techniques
• The value of executing all three types of marketing research simultaneously
• How to devise a smart research methodology
• How to develop processes to understand consumer preferences, attitudes and predict consumer behavior

A must attend event for marketers responsible for and business owners who want to learn more about implementing successful marketing research techniques.

October 6, 2009
11:30 a.m. – 1:00 p.m
Sherlocks Baker Street Pub
9100 Central Expressway
Dallas, TX 75231

Seating is limited. Please register for this event here
http://bit.ly/2Z3zw9

Official Website: http://bit.ly/2Z3zw9