Williamsburg Retail Roundtable August 25, 2010

Join fellow retailers for an educational meeting. Excellent opportunity to share knowledge and network with local business owners.

Topic of Discussion: "Aiming for the Ideal Target Market"
Speaker: Meredith Collins, Publisher of Next Door Neighbors Magazine

You can’t market to someone if you don’t know precisely what they need. You can’t sell to someone if they don’t need or want your product. Your advertising won’t reach your customers if you don’t know what they read and watch, or where they hang out online and off.

Your marketing can be like throwing mud at a wall – you throw a heap in the general direction and hope some of it sticks. Or you can know exactly where you’re aiming and direct your efforts there with laser like efficiency.

Official Website: http://www.facebook.com/retailalliance