Writing mediagenic marketing content June 22, 2011

Writing mediagenic marketing content
Presented by:
Robin Miller
Editorial Manager
Kocina Branding & Marketing Companies, Inc.

Are you ready to write compelling press releases? What does it take for a press release to grab a reporter’s attention? And what are the professional writing tactics for social media such as blogs, Facebook and Twitter? What steps should you take to ensure that your content shows up in search engines?

Forget what you may have learned in English or journalism class! Discover proven strategies for writing persuasive marketing content that will support your product promotions.

You will learn:

* How to avoid common press release mistakes
* The media-friendly way to write a contemporary press release
* Tips for writing content that will be picked up by search engines
* How pre-written articles can increase your selling power by increasing your credibility
* How to adjust your writing style for social media